Marketing and Sales

All Items

• Analysis of Factors Contributing to Impulse Buying Behavior of E-Commerce Users

  Ronaldo Yolanda Putra, Syifa Nurul Fadillah, Annisa Afifah Nugroho, Ifta Firdausa Nuzula

  48-67

  Abstract viewed: 1664 PDF downloaded: 1627

  DOI : 10.56741/jmsd.v1i01.43
  

• Analysis of the Influence of Customer Satisfaction and Service Quality Towards Brand Trust at the Creative Center Injection in Kupang City

  Jeksi Siokain, Roland Silitonga

  28-44

  Abstract viewed: 232 PDF downloaded: 244

  DOI : 10.56741/IISTR.jmsd.001811
  

• Antecedent and Consequences of Mall Value

  Salman Faris Insani, Ariyani Wahyu Wijayanti, Usman Sudarmaji, Maria Joy I. Idian

  36-47

  Abstract viewed: 615 PDF downloaded: 649

  DOI : 10.56741/jmsd.v1i01.37
  

• Customer Relationship Management (CRM) Strategies and Service Quality in Building Customer Loyalty A Case Study of the Grab Application in Bojonegoro, East Java, Indonesia

  Esti Nur Fadila, Reza Anggapratama, Dwi Irnawati

  121-134

  Abstract viewed: 801 PDF downloaded: 740

  DOI : 10.56741/IISTR.jmsd.001675
  

• E-Commerce, Customer Relationship Management and Artificial Intelligent amid COVID-19

  Ifta Firdausa Nuzula, Mohammad Allatas Muryanto, Vo Hung Cuong

  68-78

  Abstract viewed: 863 PDF downloaded: 1192

  DOI : 10.56741/jmsd.v1i02.101
  

• Effectiveness of Marketing Practices as Determinants of Purchase Intention for POP Mart Products Insights from Filipino Consumers

  Neil Owen Andre Recato, Russel C. Remulta, Norman Lesther S. Respicio, Shemaiah Janelle C. Santomin

  135-147

  Abstract viewed: 1378 PDF downloaded: 540

  DOI : 10.56741/IISTR.jmsd.001991
  

• Environmental Consciousness and Purchase Intention for Sustainable Eco-Friendly Pants Evidence from Business Students in a Non-Sectarian University

  Alysa S. Acoba, Elliane Jhane F. Siyang, Angelica Jorose V. Abing, Jolan P. Ancog, Jayvie O. Guballo

  349-361

  Abstract viewed: 296 PDF downloaded: 205

  DOI : 10.56741/IISTR.jmsd.002109
  

• Environmental-Based Public Service Innovation, QRIS and VA in Bandung

  Setiadin, Imas Sumiati

  15-23

  Abstract viewed: 538 PDF downloaded: 516

  DOI : 10.56741/jmsd.v1i01.28
  

• Ethical Perceptions of Generation Z on Duped Products The Role of Intellectual Property Awareness

  Rolando Magat Jr, Arahvela Dungog, Laurence A. Castillo, Alyssa Kyla V. Cimacio, Ronafel C. De Los Reyes

  148-167

  Abstract viewed: 1566 PDF downloaded: 400

  DOI : 10.56741/IISTR.jmsd.001936
  

• Factors Influencing the Purchase Intention of Pop Mart Products Evidence from Filipino Consumers in Metro Manila, Philippines

  Benedict G. Leones, Micaella M. Keyda, John Christopher C. Jalgalado, Maria Kristina Samantha D. Ipia, Sheryl Antonette Lozano, Jayvie O. Guballo

  336-348

  Abstract viewed: 959 PDF downloaded: 264

  DOI : 10.56741/IISTR.jmsd.002108
  

• Financial Innovation and Its Effect on Financial Performance The Case of Commercial Bank of Ethiopia, Nekemte Town Branches

  Gudata Abara Chali

  83-91

  Abstract viewed: 252 PDF downloaded: 238

  DOI : 10.56741/IISTR.jmsd.002018
  

• Green Human Resource Management Practices and Employee Engagement in Information Technology-Enabled Services Companies

  Josephine Zafra, Jayvie Guballo

  157-166

  Abstract viewed: 1316 PDF downloaded: 745

  DOI : 10.56741/jmsd.v4i02.993
  

• Impact of Covid-19 Pandemic to the Profitability of Villarica Pawnshop Labo Branch, Philippines

  Nico Ogarte, Rina Rodelas, Harvin Ong, Sofia Vergara, Angela Padua

  1-12

  Abstract viewed: 1419 PDF downloaded: 1492

  DOI : 10.56741/jmsd.v2i01.110
  

• Market Assessment on White Oyster Mushroom in Luzon, Philippines

  Maria Joy Casano Iglesia

  1-23

  Abstract viewed: 3708 PDF downloaded: 3149

  DOI : 10.56741/jmsd.v4i01.794
  

• Marketing Strategies for Construction Services in Facing Market Competition at PT Creative Berkat Abadi

  Nailil Muna Meiliya, Trisni Handayani

  382-402

  Abstract viewed: 146 PDF downloaded: 118

  DOI : 10.56741/IISTR.jmsd.002438
  

• Offline Shopping Behavior during the COVID-19 Pandemic

  Sukardi, Aamir Khan

  37-49

  Abstract viewed: 546 PDF downloaded: 535

  DOI : 10.56741/jmsd.v2i01.163
  

• Online Communities, Brand Recovery, Consumer Relationships, and Repurchase Intention

  Mohammad Allatas Muryanto, Ifta Firdausa Nuzula, Thangaraj Venkatesan

  50-73

  Abstract viewed: 883 PDF downloaded: 739

  DOI : 10.56741/jmsd.v2i01.102
  

• Service Quality and Continuance Usage Intention of GCash Cash-In and Cash-Out Self-Service Kiosks in Metro Manila

  Trishia C. Ablen, Luisa Mae C. Castillo, Justin Mathew S. Mendez, Andrea B. Obnamia, Jayvie O. Guballo

  473-486

  Abstract viewed: 92 PDF downloaded: 81

  DOI : 10.56741/IISTR.jmsd.002478
  

• Servicescape of Casual Dining Restaurants in Rinconada, Philippines

  Rosalie B. Bulalacao, Jairo N. Repatacodo

  75-90

  Abstract viewed: 4136 PDF downloaded: 2146

  DOI : 10.56741/jmsd.v4i01.881
  

• Shopping Mall Green Spaces and Customer Revisit Intention: Mediating Effects of Environmental Awareness

  Jacob Elli Calderon, Lance Kirby Borlaza, Trisha Mhiey Atendido , Angelica Mae Baldomero , Marcus Kehlie Calces, Raizza Mae Zalavaria, Jayvie Guballo

  60-68

  Abstract viewed: 382 PDF downloaded: 451

  DOI : 10.56741/IISTR.jmsd.001532
  

• Socioeconomic Characteristics of Seaweed Cultivation Business in Southeast Sulawesi Province, Indonesia

  Ahmad Muhlis Nuryadi, Abdul Aziz Muthalib, Hartati

  135-145

  Abstract viewed: 927 PDF downloaded: 530

  DOI : 10.56741/jmsd.v3i02.537
  

• Technology Trust and Intent to Use: The Mediating Effect of Quick Restaurant Self-Service Kiosks Aesthetics

  Angila G. Abarro, Anna Asrina I. Abdullah, Nadyne A. Gabia, Irish Janelle A. Gimenez, John Vincent G. Nacario, Jayvie O. Guballo

  424-439

  Abstract viewed: 369 PDF downloaded: 138

  DOI : 10.56741/IISTR.jmsd.002304
  

• The Impact of Instagram Social Media Utilization on Sales Revenue of MSMEs Products in the Digital Era

  Tarso, Yohan Dwi Saputra, Deny Hadi Siswanto

  63-74

  Abstract viewed: 1023 PDF downloaded: 903

  DOI : 10.56741/jmsd.v4i01.797
  

• The Impact of Marketing Mix Variables upon The Repurchase Intention of Customers in Mixue Tangerang City, Indonesia

  Joshua Michael Servilo Tarigan, Mentiana Sibarani, Roland Y. H. Silitonga

  259-275

  Abstract viewed: 945 PDF downloaded: 964

  DOI : 10.56741/jmsd.v3i03.677
  

• The Influence of E-WOM, Brand Awareness, and Brand Image on Z-Generation Purchasing Decisions on Compass Sneakers in Indonesia

  Elisa Jayanti Lestari

  159-168

  Abstract viewed: 1015 PDF downloaded: 835

  DOI : 10.56741/jmsd.v3i03.630