The Impact of Instagram Social Media Utilization on Sales Revenue of MSMEs Products in the Digital Era

Tarso; Yohan Dwi Saputra; Deny Hadi Siswanto

doi:10.56741/jmsd.v4i01.797

Authors

Tarso
theresearchfighter@gmail.com
Yogyakarta State University https://orcid.org/0009-0004-7892-5238
Yohan Dwi Saputra PGRI Yogyakarta University
Deny Hadi Siswanto Ahmad Dahlan University https://orcid.org/0009-0002-8548-3226

DOI:

https://doi.org/10.56741/jmsd.v4i01.797

Keywords:

Instagram, Management, Marketing, MSMEs, Sales Revenue

Abstract

This study aims to examine the impact of social media on increasing sales in Micro, Small, and Medium Enterprises (MSMEs) in the Kapanewon Kalasan, Sleman Regency. The type of research used is correlational research with a descriptive quantitative approach and simple linear regression analysis technique. This research was conducted in November 2024, with 33 subjects selected using incidental sampling. Simple regression analysis was used to test the effect of Instagram social media (X) on sales revenue (Y). The analysis techniques used include validity testing, reliability testing, normality testing, linearity testing, and determination testing. The results show that Instagram social media has an impact on sales revenue in the MSMEs of Forkom Kapanewon Kalasan, with an R-value of 0.552, or 55.2%, indicating a high level of influence.

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Author Biographies

Tarso, Yogyakarta State University

is a student in the Education Management program at Yogyakarta State University. He has a strong interest in entrepreneurship and community development, actively promoting Micro, Small, and Medium Enterprises (MSMEs) in Kapanewon Kalasan. His efforts focus on empowering local businesses through digital marketing and capacity-building initiatives. In addition to his academic pursuits, Tarso is deeply engaged in various humanitarian and community service activities in Sleman Regency, working alongside local organizations to foster social welfare and economic resilience. His dedication to education and community development reflects his commitment to driving positive change in society. (email: tarso.2024@uny.ac.id).

Yohan Dwi Saputra, PGRI Yogyakarta University

is a student in the Indonesian Language and Literature Education program at PGRI Yogyakarta University. As an active student leader, he serves as the head of a student activity unit, where he organizes and leads various academic and extracurricular programs. His involvement extends beyond the university, as he frequently participates in and organizes training sessions and workshops that focus on literature, education, and leadership development. Through his engagement in campus activities and external collaborations, Yohan aims to enhance his pedagogical skills while contributing to the broader academic and cultural community. His passion for education and leadership positions him as a proactive and influential figure among his peers. (email: yohansaputra@gmail.com).

Deny Hadi Siswanto, Ahmad Dahlan University

is a student in the Mathematics Education program at Ahmad Dahlan University. Alongside his studies, he is also a dedicated teacher at a senior high school in Sleman Regency, where he applies innovative teaching methods to enhance students' mathematical understanding. Deny is actively involved in several educational learning communities, where he collaborates with fellow educators to develop new pedagogical approaches and improve mathematics instruction. Additionally, he participates in various activist communities in Sleman Regency, advocating for educational reform and student-centered learning. His commitment to both teaching and community engagement demonstrates his passion for shaping the future of education. (email: 2207050007@webmail.uad.ac.id).

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