Environmental Consciousness and Purchase Intention for Sustainable Eco-Friendly Pants: Evidence from Business Students in a Non-Sectarian University

Alysa S. Acoba; Elliane Jhane F. Siyang; Angelica Jorose V. Abing; Jolan P. Ancog; Jayvie O. Guballo

doi:10.56741/IISTR.jmsd.002109

Authors

Alysa S. Acoba
alysaacoba@gmail.com
National University
Elliane Jhane F. Siyang National University
Angelica Jorose V. Abing National University
Jolan P. Ancog National University
Jayvie O. Guballo Rizal Technological University https://orcid.org/0000-0003-1088-2230

DOI:

https://doi.org/10.56741/IISTR.jmsd.002109

Keywords:

Environmental Consciousness, Eco-Friendly Pants, Fashion Industry, Green Marketing, Purchase Intention

Abstract

This study explores how environmental consciousness influences the purchase intention of sustainable eco-friendly pants among Marketing Management students at the National University–Manila. To determine the relationship between environmental consciousness and purchase intention, focusing on how knowledge, concern, values, attitudes, and perceived consumer effectiveness affect students’ decisions to buy sustainable apparel. The study employed a quantitative-descriptive and correlational research design using a structured questionnaire. A total of 267 Marketing Management students from the National University–Manila participated. Data were analyzed using frequency, percentage, weighted mean, Pearson Chi-Square, and Pearson correlation. Findings revealed that students have a high level of environmental consciousness and strong purchase intention toward eco-friendly pants. A significant positive relationship exists between environmental consciousness and purchase intention. Students with greater environmental awareness are more inclined to purchase sustainable products, confirming that environmental consciousness directly influences green consumer behavior. Educational institutions, businesses, and policymakers may develop sustainability programs, green marketing strategies, and fashion campaigns to encourage eco-friendly consumer practices among students.

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Author Biographies

Alysa S. Acoba, National University

is affiliated with the National University – Manila, 551 F. Jhocson Street, Sampaloc, Manila 1008, Philippines. She is a Marketing Management student with strengths in creativity, adaptability, and communication. She actively participates in academic seminars related to communication, leadership, and marketing management and is engaged in freelance graphic design and creative services for various clients. (email: alysaacoba@gmail.com).

Elliane Jhane F. Siyang, National University

is affiliated with the National University – Manila, 551 F. Jhocson Street, Sampaloc, Manila 1008, Philippines. She is a Marketing Management student with hands-on experience in office administration and digital marketing. Her competencies include document management, organizational tasks, and effective communication, supported by her participation in leadership and marketing seminars. (email: ellianejhane@gmail.com).

Angelica Jorose V. Abing, National University

is affiliated with the National University – Manila, 551 F. Jhocson Street, Sampaloc, Manila 1008, Philippines. She is a Bachelor of Science in Business Administration major in Marketing Management student with interests in marketing strategy, business research, and organizational development. She has participated in national business conferences and completed an internship with TESDA, where she gained experience in financial documentation and records management. (email: angelicabing42@gmail.com).

Jolan P. Ancog, National University

is affiliated with the National University – Manila, 551 F. Jhocson Street, Sampaloc, Manila 1008, Philippines. He is a Marketing Management student with experience in customer service, operations handling, and communication support. His background includes customer immersion programs and call handling training, equipping him with practical skills in service management and consumer relations. (email: jolanancog@gmail.com).

Jayvie O. Guballo, Rizal Technological University

is a university lecturer specializing in business research, administration, and human resource management. Before entering academia, he spent nearly eight years as a corporate recruitment manager, gaining experience in hospitality, oil and gas, engineering, and finance. He holds a BS in Office Administration from Rizal Technological University, an MBA (Human Resource Management), and a DBA from the Polytechnic University of the Philippines. He also holds Certified Human Resource Professional® (United Kingdom) and Certified Marketing Professional (Australia) certifications. (email: joguballo@rtu.edu.ph).

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