Shopping Mall Green Spaces and Customer Revisit Intention: Mediating Effects of Environmental Awareness

Authors

  • Jacob Elli Calderon National University Manila
  • Lance Kirby Borlaza National University Manila
  • Trisha Mhiey Atendido National University Manila
  • Angelica Mae Baldomero National University Manila
  • Marcus Kehlie Calces National University Manila
  • Raizza Mae Zalavaria National University Manila
  • Jayvie Guballo National University Manila https://orcid.org/0000-0003-1088-2230

DOI:

https://doi.org/10.56741/IISTR.jmsd.001532


Keywords:

Customer Revisit Intention, Environmental Awareness, Green Spaces, Mediation Analysis

Abstract

This study investigated the impact of shopping mall green spaces on customer revisit intention, focusing on the mediating effects of environmental awareness. A causal quantitative design was employed, using purposive sampling to collect data from 300 recurrent visitors to the Mall of Asia Sky Garden via a 5-point Likert scale survey. The data were analyzed using Pearson Correlation and Mediation Regression, with the significance of the indirect effect confirmed by the Sobel Test. Results indicated that all hypothesized relationships were supported, confirming highly significant positive correlations between Green Spaces, Environmental Awareness, and Customer Revisit Intention. The analysis established that Environmental Awareness partially mediated the positive relationship between green space quality and customer revisit intention. The study concluded that while green spaces directly fostered patronage, they also provided a significant psychological pathway by boosting environmental consciousness, which further reinforced customer loyalty.

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Author Biographies

Jacob Elli Calderon, National University Manila

is a driven student currently pursuing a Bachelor of Science in Business Administration Major in Marketing Management at National University Manila. With a keen interest in marketing direction, social media management, and content creation, he is committed to contributing his skills and passion to dynamic teams. He possesses a natural leadership aptitude and strives to collaborate to achieve impactful results, always looking to contribute to forward-thinking organizations. (email: calderoniacobelli@gmail.com).

Lance Kirby Borlaza, National University Manila

is a competitive and diligent student currently pursuing a Bachelor of Science in Business Administration Major in Marketing Management at National University - Manila. He is recognized for his multiple skills, bringing a positive attitude and a motivation to learn new programs. An active leader in student organizations, he is eager to apply his academic knowledge and practical experience to effectively contribute to marketing initiatives. (email: kirbyborlaza@gmail.com).

Trisha Mhiey Atendido , National University Manila

is a dedicated student pursuing a Bachelor of Science in Business Administration Major in Marketing Management at National University - Manila. Demonstrating strong organizational skills from her experience as an Office Administrator, she is committed to applying her knowledge in marketing principles and strategies. With her involvement in youth ministry and pastoral council, she is poised to contribute effectively to both the academic and business communities. (email: trishamhieya@gmail.com).

Angelica Mae Baldomero , National University Manila

Angelica Mae D. Baldomero is a passionate student dedicated to continual growth and expanding her skill set, currently pursuing a Bachelor of Science in Business Administration Major in Marketing Management at National University. Driven by a commitment to achieving her goals, she is eager to take ownership of her career journey. She is noted for her ability to effectively lead teams, work harmoniously with others, and adjust to changing circumstances. (email: angelicamaebaldomero@gmail.com).

Marcus Kehlie Calces, National University Manila

is a dedicated student at National University - Manila, where he is currently pursuing his undergraduate studies. He is characterized by his passion for strategic thinking, teamwork, and leadership skills, which he successfully integrates into business. He aims to foster innovation, teamwork, and success in any environment. He possesses core skills in Project Management, Problem Solving, Creativity, and Leadership. (email: calcesmarcus14@gmail.com).

Raizza Mae Zalavaria, National University Manila

is a responsible and hardworking student currently pursuing a Bachelor of Science in Business Administration Major in Marketing Management at National University - Manila. As a dedicated learner, she is committed to acquiring new skills and contributing effectively to a team environment. She emphasizes her responsibility, active listening, and flexibility as core strengths, preparing her for a successful future career in business. (email: rzalavariasmai@gmail.com).

Jayvie Guballo, National University Manila

is a highly accomplished professional with a Doctor of Business Administration (DBA) and extensive expertise in Office Management, Human Resources Management, and Marketing. He holds certifications as a Certified Human Resource Professional® (CHRP®) and a Certified Marketing Professional® (CMP®). Dr. Guballo also serves as a University Lecturer/Researcher, a Resource Speaker/Trainer, and a Business Management Consultant, with a strong background in ISO Quality Management Systems. (email: jayvie.guballo12@gmail.com).

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Published

2026-02-13

How to Cite

Calderon, J. E., Borlaza, L. K., Atendido , T. M., Baldomero , A. M., Calces, M. K., Zalavaria, R. M., & Guballo, J. (2026). Shopping Mall Green Spaces and Customer Revisit Intention: Mediating Effects of Environmental Awareness. Journal of Management Studies and Development, 5(01), 60–68. https://doi.org/10.56741/IISTR.jmsd.001532

Issue

Vol. 5 No. 01 (2026): Journal of Management Studies and Development

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Copyright (c) 2026 Jacob Elli Calderon, Lance Kirby Borlaza, Trisha Mhiey Atendido , Angelica Mae Baldomero , Marcus Kehlie Calces, Raizza Mae Zalavaria, Jayvie Guballo

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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