Understanding the Challenges Faced by Fish Vendors in Iriga City Public Market

Cristina C. Bermas; Estelita M. Canuto; Dandy B. Centillas; Jercy S. Orante; Cherry E. Peña

doi:10.56741/jmsd.v2i02.331

Authors

Cristina C. Bermas Ceguera Technological Colleges
Estelita M. Canuto Ceguera Technological Colleges
Dandy B. Centillas
dandycentillas24@gmail.com
Ceguera Technological Colleges
Jercy S. Orante Ceguera Technological Colleges
Cherry E. Peña Ceguera Technological Colleges

DOI:

https://doi.org/10.56741/jmsd.v2i02.331

Keywords:

Fish Vendors, Iriga City, Profitability, Public Market

Abstract

This study aimed to determine the factors affecting the profitability of fish vendors in Iriga City Public Market. The researchers identified the profile of the respondents in terms of gender, age, civil status, family income, and years of doing business. They also determined the factors affecting profitability in terms of product, price, demand, supply, and competition. Findings showed that most fish vendors were female, aged 41-50 years old, married, and had a weekly family income of Php. 500-Php. 1,000. Some vendors had been in business for 10 years, while others were just starting. The product in the market met the needs of customers, while the price was practical and affected by inflation. Demand for fish products was met, and supply was able to keep up with customer demand. Competition was also a factor. The researchers proposed programs to enhance the financial management of fish vendors. The study concluded that the factors affecting profitability were the product offered, price, demand and supply, and competition. The proposed programs could help fish vendors address challenges that affect their profitability. The study recommended that fish vendors should be knowledgeable in pricing strategies, demand and supply factors, and fair competition.

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Author Biographies

Cristina C. Bermas, Ceguera Technological Colleges

is a student at Ceguera Technological Colleges, Inc. in Iriga City, Philippines. With her expertise and experience, she plays an important role in producing valuable research and written works in her field. Through hard work and dedication, she contributes to the advancement of knowledge and understanding within the academic community.

Estelita M. Canuto, Ceguera Technological Colleges

is a dedicated student enrolled at Ceguera Technological Colleges, Inc. in Iriga City, Philippines. With a strong passion for learning and a commitment to academic excellence, she actively pursues her studies to gain knowledge and skills in her chosen field. She demonstrates a genuine enthusiasm for education and engages in various academic activities to broaden her understanding and enhance her capabilities.

Dandy B. Centillas, Ceguera Technological Colleges

is a driven student pursuing a major in Management at Ceguera Technological Colleges, Inc. in Iriga City, Philippines. With a keen interest in the field of business and management, Dandy actively engages in his studies to develop a strong foundation in management principles, strategies, and practices. He exhibits a strong work ethic and a passion for learning, consistently striving for academic excellence. With his determination and dedication, Dandy aims to acquire the necessary knowledge and skills to excel in the dynamic and competitive business world and make a positive impact in his future career. (email: dandycentillas24@gmail.com).

Jercy S. Orante, Ceguera Technological Colleges

is a dedicated student pursuing a major in Management at Ceguera Technological Colleges, Inc. in Iriga City, Philippines. With a strong interest in the field of business and organizational management, she actively participates in various academic activities to enhance her knowledge and skills in the subject. She demonstrates a diligent approach to her studies and shows great enthusiasm in learning about management principles, strategies, and practices. She aims to apply her knowledge and abilities to contribute effectively in the business world and make a positive impact in her chosen career path.

Cherry E. Peña, Ceguera Technological Colleges

is a driven student currently pursuing a major in Management at Ceguera Technological Colleges, Inc. in Iriga City, Philippines. With a passion for business and a keen interest in organizational management, she actively engages in her studies and strives for academic excellence. She demonstrates strong analytical and problem-solving skills, as well as effective communication and leadership abilities. She is dedicated to acquiring knowledge in various management disciplines and aims to apply her expertise to contribute to the business world. With her determination and commitment, She is poised to make a positive impact in her future career endeavors.

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