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Marketing and Sales
33 Items
This category covers all articles in the field of Marketing and Sales Management.
All Items
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The Relationship of Social Media Exposure and Willingness to Visit Siargao Island, Philippines Destination Image as Mediator
Nicole Margareth Malibiran, Ken Ivan Myell T. Mallari, Maxine Hermione Mojica, Kate Anne D. Padua, Mark Nikko D. Pizarro, Jayvie O. Guballo
312-326
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Understanding Behavioural Finance: Investor Psychology and Market Anomalies
T. Venkatesan, V. Viswaprakash, R. Alexzander
251-261
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Understanding E-Paper Engagement: The Interplay of Product, Promotion, Culture, and Social Contexts in the Digital News Market
Diah Isnaini Asiati, Herdiyan
105-115
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Understanding the Challenges Faced by Fish Vendors in Iriga City Public Market
Cristina C. Bermas, Estelita M. Canuto, Dandy B. Centillas, Jercy S. Orante, Cherry E. Peña
162-173
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Unveiling the Impact of Mobile Game Addiction and Negative e-WOM on Purchase Intention in Online Gaming Applications
Ronaldo Yolanda Putra, Ifta Firdausa Nuzula, Agus Syarip Hidayat
81-94
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Using Conjoint Analysis to Predict the Launch Price of a New Smartphone
Samuel Tarigan
74-87
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Visual Search Image Recognition Marketing Mechanism, Short-Form Ephemeral Content Marketing Mechanism on the Sales of Graphic Artworks in Calabar Metropolis, Nigeria
Moses George Etoma, Anthonia Ugiebeme Adie
336-348
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Work Environment and Compensation as Drivers of Productivity The Role of Work Discipline as a Mediator
Elis Sujimah, Musoli
91-104
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