Factors Influencing the Purchase Intention of Pop Mart Products

Evidence from Filipino Consumers in Metro Manila, Philippines

Authors

DOI:

https://doi.org/10.56741/IISTR.jmsd.002108


Keywords:

Attitude towards Behavior, E-WOM, Perceived Value, Purchase Intention, Uncertainty

Abstract

This study examines the factors influencing the intention to purchase among Filipino consumers toward Pop Mart products using a predictive-correlational research design. 383 Pop Mart customers in Metro Manila took part in both online and on-site surveys. The data were analyzed using statistical tools such as weighted mean, frequency and percentage distribution, and multiple linear regression analysis. The findings revealed that Attitude towards Behaviour, Perceived Value, and Word-of-Mouth had a significant influence on purchase intention among Filipino consumers when buying Pop Mart products, whereas Uncertainty did not. This study would greatly help marketers, brand managers, and even business owners who are aiming to enhance their purchase intention among their target markets like young Filipino consumers. Despite knowing that attitude, perceived value, and word-of-mouth significantly influenced intention to purchase, similar brands like Pop Mart may develop a strategy that highlights emotional satisfaction beyond owning the collectibles, uniqueness of the product, and the power of social influence that drives purchase intention.

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Author Biographies

Benedict G. Leones, National University

is a third-year Bachelor of Science in Business Administration Major in Marketing Management student at the National University – Manila, Philippines. He is an academic scholar of the Quezon City Youth Development Office (QCYDO) and active community volunteer. His academic interests include pricing strategy, product and brand management, and operations management. He is known for his leadership, analytical thinking, and dedication to academic excellence and skills competency. (email: leonesbg1@students.national-u.edu.ph).

Micaella M. Keyda, National University

is a third-year student pursuing a Bachelor of Science in Business Administration major in Marketing Management at National University - Manila, Philippines. She has acquired good academic interest in the field of marketing, specifically in the areas of market research and the marketing plan. She has proven to be competent in her academic work in the areas of consumer behavior analysis, research-based outputs, and strategic marketing. Her studies and group projects have also enhanced her ability to communicate, think critically, and interpret data in the fields of business and marketing. She aspires to become a marketer where she can bring innovative, strategic, and data-driven solutions to the business world because she is committed to learning and constant professional development. (email: keydamm@students.national-u.edu.ph).

John Christopher C. Jalgalado, National University

is a third-year Bachelor of Science in Business Administration student majoring in Marketing Management at National University – Manila, Philippines. Known for his rational thinking and strategic problem-solving skills, he consistently provides clear guidance to his team. As he nears the completion of his degree and prepares for the professional world, he is focused on deepening his expertise in marketing concepts, understanding their broader impact on business operations, and recognizing their importance in attracting consumers. (email: jalgaladojc@students.national-u.edu.ph).

Maria Kristina Samantha D. Ipia, National University

is a third-year student pursuing a  Bachelor of Science in Business Administration Major in Marketing Management at National University – Manila, Philippines. She embodies responsibility, perseverance, and compassion values that guide her both in academics and personal growth. She is passionate about enhancing her knowledge of Marketing Management and its role in shaping consumer behavior, particularly in developing initiatives. Her perseverance and commitment to achieving professional growth and innovation. (email: ipiamd@students.national-u.edu.ph).

Sheryl Antonette Lozano, National University

is a third-year student pursuing a Bachelor of Science in Business Administration major in Marketing Management at National University – Manila, Philippines. She has grown an interest in marketing strategies, consumer behavior, and brand management that has been developed through her different academic coursework and group projects. With a background in Accountancy, Business, and Management strand that she took up during senior high school, she built a solid foundation in business principles that motivated her to become a respected corporate professional. She is known for being dedicated, organized, goal-oriented, and showing her consistency in striving to improve her analytical and communication skills. (email: lozanos@students.national-u.edu.ph).

Jayvie O. Guballo, Rizal Technological University

is a university lecturer specializing in business research, administration, and human resource management. Before entering academia, he spent nearly eight years as a corporate recruitment manager, gaining experience in hospitality, oil and gas, engineering, and finance. He holds a BS in Office Administration from Rizal Technological University, an MBA (Human Resource Management), and a DBA from the Polytechnic University of the Philippines. He also holds Certified Human Resource Professional® (United Kingdom) and Certified Marketing Professional (Australia) certifications. (email: joguballo@rtu.edu.ph).

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Published

2026-07-05

How to Cite

Leones, B. G., Keyda, M. M., Jalgalado, J. C. C., Ipia, M. K. S. D., Lozano, S. A., & Guballo, J. O. (2026). Factors Influencing the Purchase Intention of Pop Mart Products: Evidence from Filipino Consumers in Metro Manila, Philippines. Journal of Management Studies and Development, 5(02), 336–348. https://doi.org/10.56741/IISTR.jmsd.002108

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Vol. 5 No. 02 (2026): Journal of Management Studies and Development

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Copyright (c) 2026 Benedict G. Leones, Micaella M. Keyda, John Christopher C. Jalgalado, Maria Kristina Samantha D. Ipia, Sheryl Antonette Lozano, Jayvie O. Guballo

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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