Market Assessment on White Oyster Mushroom in Luzon, Philippines

Maria Joy Casano Iglesia

doi:10.56741/jmsd.v4i01.794

Authors

Maria Joy Casano Iglesia
lourdesiglesia21039@gmail.com
Camarines Sur Polytechnic Colleges

DOI:

https://doi.org/10.56741/jmsd.v4i01.794

Keywords:

Human Resources, Logistic Support, Market Assessment, Oyster Mushroom, Product Freshness, Quality Standards

Abstract

This study analyzed the market for white oyster mushrooms and evaluated labeling, packaging, and compliance. It focused on growers and sellers in Luzon, Philippines, specifically Region III, IV-A, and Bicol Region. The market was assessed based on consumer preferences, packaging, labeling, pricing, aesthetics, and product quality. Production factors included human resources, logistic support, product freshness, quality standards, and market opportunities. Findings revealed a high demand for fresh mushrooms, often used as meat substitutes. Top by-products in demand were mushroom chicharron, sisig, pickled mushrooms, lumpia, embutido, tempura, and flavored ice cream. Consumers were satisfied with product prices and taste but indicated the need for improved packaging, labeling, and quality compliance. Producers recognized high market potential and agreed on the need for government and business strategy support. However, challenges included limited logistic support, freshness maintenance, and quality compliance. The study concluded that there is a strong market opportunity for white oyster mushrooms and their by-products, but improvements in packaging, labeling, and quality standards are essential.

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Author Biography

Maria Joy Casano Iglesia, Camarines Sur Polytechnic Colleges

has a doctoral degree in Business Administration and currently designated as the of Dean of College of Tourism, Hospitality and Business Management in Camarines Sur Polytechnic Colleges, Philippines. She has several research published and working on researches related to market assessment, gender and development awareness in partnered entrepreneurs, readiness of tertiary students to business concepts, theories and applications and on operational management of slaughterhouses in the Philippines. She teaches business courses with expertise in microeconomics, macroeconomics and related subjects. (email: joyidian@cspc.edu.ph).

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