Offline Shopping Behavior during the COVID-19 Pandemic

Sukardi; Aamir Khan

doi:10.56741/jmsd.v2i01.163

Authors

Sukardi
sukardi.feb@gmail.com
Universitas Ahmad Dahlan
Aamir Khan Xi'an University of Architecture and Technology

DOI:

https://doi.org/10.56741/jmsd.v2i01.163

Keywords:

COVID-19, Hands washing, Keep distance, Offline shopping, Wear a mask

Abstract

During the COVID-19 pandemic, by maintaining health protocols, young people and community members continue to shop to meet daily needs, especially food needs, both online and offline shopping. This study aims to explain the effect of wearing masks, maintaining distance and washing hands-on offline shopping behaviour. The population of this study was young people in Indonesia. There were 155 respondents from various regions. The sampling technique used is a random sampling area. The sample is based on regionality by not comparing the proportionality of the site. The results showed that using masks had a significant positive effect on offline shopping behaviour. Social distance has a significant negative impact on offline shopping behaviour. Handwashing does not affect offline shopping behaviour.

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Author Biographies

Sukardi, Universitas Ahmad Dahlan

Sukardi is a lecturer in marketing management at the Management Study Program, Faculty of Economics and Business, Ahmad Dahlan University, Yogyakarta. He is a senior researcher and author in many national and international journals. He got doctorate degree from Universitas Islam Indonesia. (e-mail: sukardi.feb@gmail.com).

Aamir Khan, Xi'an University of Architecture and Technology

Aamir Khan received his undergraduate degree is in Finance (2015); master degree (2021) and doctorate degree (2021-2025) are in Management Science Engineering and from Institute Xi’an Jiaotong University, Shaanxi, China. His research focus is in Human Resource Management, Green Innovation Management and Industrial management. (email: khan.aamir19@yahoo.com).

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