Green Human Resource Management Practices and Employee Engagement in Information Technology-Enabled Services Companies

Josephine Zafra; Jayvie Guballo

doi:10.56741/jmsd.v4i02.993

Authors

Josephine Zafra
josephinearfaz355@gmail.com
Rizal Technological University
Jayvie Guballo Rizal Technological University https://orcid.org/0000-0003-1088-2230

DOI:

https://doi.org/10.56741/jmsd.v4i02.993

Keywords:

Engagement, Human Resource, Services, Sustainability Initiatives, Technology-Enabled

Abstract

This research explored how employees in Business Process Outsourcing (BPO) companies in Makati City adopted Green Human Resource Management (GHRM) practices to support environmental sustainability and strengthen employee engagement. Despite Makati’s unique dynamics, few studies have examined the link between GHRM initiatives and engagement in the Information Technology-Enabled Services (ITES) sector. This study addressed that gap, offering insights for organizations aiming to enhance sustainability programs while keeping their workforce engaged. As more BPO firms prioritize green initiatives, understanding how GHRM influences employee behavior and motivation becomes essential. The research focused on green recruitment, environmental training, and sustainability-based performance evaluations, finding a positive relationship between GHRM strategies and employee engagement. When companies adopt environmentally responsible policies, employees respond with increased loyalty and participation. The study also highlighted the role of renewable energy sources—solar panels, wind turbines, and geothermal systems—as alternatives to traditional electricity. Promoting these technologies helps reduce carbon emissions and reliance on the power grid. Overall, the findings deepen the understanding of how green HR practices can drive both organizational and environmental benefits. BPO firms, especially in the ITES sector, are encouraged to implement GHRM strategies not only for ecological reasons but also to foster a more engaged and purpose-driven workforce.

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Author Biographies

Josephine Zafra, Rizal Technological University

is a fourth-year undergraduate student in the Bachelor of Science in Office Administration program at Rizal Technological University, Philippines. Her academic journey is marked by active engagement in research, administrative training, and coursework designed to develop competencies in office management, communication, and organizational systems. She demonstrates a strong interest in administrative processes and contributes to academic discussions and practical applications within her field. (email: 2021-106545@rtu.edu.ph).

Jayvie Guballo, Rizal Technological University

is a university lecturer specializing in business research, administration, and human resource management. Before entering academia, he spent nearly eight years as a corporate recruitment manager, gaining experience in industries such as hospitality, oil and gas, engineering, and finance. He holds a BS in Office Administration from Rizal Technological University and both an MBA (Human Resource Management) and DBA from the Polytechnic University of the Philippines. He also holds certifications as a Certified Human Resource Professional® (United Kingdom) and Certified Marketing Professional (Australia). (email: joguballo@rtu.edu.ph).

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