Influence of Green Practices and Environmental Awareness on Intention to Visit: The Case of Shopping Malls in Makati City, Philippines

Jenalyn Q. Pones; Nicole Versoza; Allyssa Kristel Estapia; Jayvie O. Guballo

doi:10.56741/jmsd.v4i03.1460

Authors

Jenalyn Q. Pones Rizal Technological University https://orcid.org/0009-0008-0998-5084
Nicole Versoza Rizal Technological University
Allyssa Kristel Estapia Rizal Technological University
Jayvie O. Guballo
joguballo@rtu.edu.ph
Rizal Technological University https://orcid.org/0000-0003-1088-2230

DOI:

https://doi.org/10.56741/jmsd.v4i03.1460

Keywords:

Commercial Hubs, Environmental Awareness, Green Practices, Intention to Visit, Shopping Malls

Abstract

This study explores the influence of green practices, environmental consciousness on consumers’ willingness to visit shopping malls, focusing on Ayala Malls in Makati City. As environmental sustainability gains traction, malls increasingly adopt eco-friendly initiatives to attract and retain environmentally aware shoppers. This research specifically investigates how sustainability efforts such as waste management systems, energy-efficient infrastructure, and green open spaces influence consumer attitudes and visit intentions. The objective is to determine how environmental awareness and green practices contribute to consumers' shopping intentions, and which initiatives most effectively foster positive perceptions and behaviors. A quantitative research design was used, gathering data from 385 via a structured questionnaire. Regression analysis was applied to assess the impact of green practices and environmental consciousness on mall visitation intent. Findings reveal a strong consumer preference for environmentally sustainable shopping environments. Respondents highlighted visible recycling measures, bicycle parking, and active sustainability campaigns as key factors shaping positive mall experiences. These green features were significantly influenced by the increased likelihood of mall visits. The study underscores the importance of enhancing green initiatives within malls. Recommendations include simplifying waste management systems, introducing sustainable consumption incentives, and embedding sustainability in corporate social responsibility (CSR) efforts. These strategies not only boost consumer engagement but also support long-term business viability. Future researchers may consider examining the changing consumer behavior trends and asses the long-term business value of green practice.

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Author Biographies

Jenalyn Q. Pones, Rizal Technological University

is a 4th-year Bachelor of Science in Office Administration student at Rizal Technological University – Boni Campus for the Academic Year 2025–2026. She is a working student and an independent woman whose dedication and hard work aim to make her proud. She also holds TESDA National Certificates in Customer Services (NC II) and Event Management Services (NC III). Her achievements in life reflect how she faces the realities of life with strength and determination. What she has right now is the result of her unwavering dedication and deep faith in God. (email: 2022-105323@rtu.edu.ph).

Nicole Versoza, Rizal Technological University

is a fourth-year Bachelor of Science in Office Administration student at Rizal Technological University, Boni Campus, for the Academic Year 2025–2026. She is a hardworking and determined student who continues to enhance her knowledge and skills in the field of office administration. Despite the challenges she faces, she remains motivated to learn and committed to achieving her personal and academic goals. (email: 2022-105743@rtu.edu.ph).

Allyssa Kristel Estapia, Rizal Technological University

is a fourth-year student of the Bachelor of Science in Office Administration at Rizal Technological University — Boni Campus for the Academic Year 2025-2026. Her academic interests include record management and office systems. She aims to pursue a career in corporate administration where she can apply her skills in efficiency, professionalism, and leadership. She believes that professionalism and dedication are key to success in the business world. (email: 2022-105720@rtu.edu.ph).

Jayvie O. Guballo, Rizal Technological University

is a university lecturer specializing in business research, administration, and human resource management. Before entering academia, he spent nearly eight years as a corporate recruitment manager, gaining experience in industries such as hospitality, oil and gas, engineering, and finance. He holds a BS in Office Administration from Rizal Technological University and both an MBA (Human Resource Management) and DBA from the Polytechnic University of the Philippines. He also holds certifications as a Certified Human Resource Professional® (United Kingdom) and Certified Marketing Professional (Australia). (email: joguballo@rtu.edu.ph).

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