The Influence of ISO 9001: 2015 Quality Management System Implementation on Marketing Performance at PT Timah Tbk

Wiyono; Roland Y. H. Silitonga; Dhany Heryanto

doi:10.56741/jmsd.v4i01.770

Authors

Wiyono Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa
Roland Y. H. Silitonga
roland@ithb.ac.id
Institut Teknologi Harapan Bangsa https://orcid.org/0000-0002-1823-5129
Dhany Heryanto Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa

DOI:

https://doi.org/10.56741/jmsd.v4i01.770

Keywords:

Competitive Advantage, ISO 9001:2015, Marketing Performance, Product Quality, Quality Management

Abstract

This study evaluates how implementing the ISO 9001:2015 Quality Management System affects marketing performance and product quality at PT Timah Tbk. The company faced production fluctuations in 2023, leading to a sharp revenue decline and significant losses. Using a quantitative descriptive approach with a survey method, the research analyzes data from employees and management. The findings show that ISO 9001:2015 implementation positively impacts product quality (path coefficient = 0.9867) and quality management (path coefficient = 0.9036). The R-Square value indicates that ISO 9001:2015 explains 81.64% of product quality improvements, while product quality accounts for 97.38% of marketing performance changes. These results suggest that effective quality management through ISO 9001:2015 enhances marketing efficiency and strengthens customer trust, helping the company navigate competition in the tin industry.

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Author Biographies

Wiyono, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa

is a student at Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa. He is a Bachelor of Metallurgical Engineering from Institut Teknologi Bandung. He has more 10 years of experiences in mining and processing. As a professional, he also handles many projects specifically in the field of minerals and metals. He has worked at state-owned companies in Indonesia, especially those processing natural resources (email: wiyonokarmen@gmail.com).

Roland Y. H. Silitonga, Institut Teknologi Harapan Bangsa

holds his undergraduate degree is in Mechanical Engineering; his master’s degree and doctorate are in Industrial Engineering and Management, Institut Teknologi Bandung, Indonesia. His researches are on Inventory Systems, Innovation Management and Industrial Value Chain Analysis. He is a lecturer at the Industrial Engineering Department, Institut Teknologi Harapan Bangsa, Indonesia. (email: roland@ithb.ac.id).

Dhany Heryanto, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa

is with STIE Harapan Bangsa. He is a Master of Accounting student at Universitas Padjadjaran Bandung who works in a financial and tax consulting firm while actively pursuing a career as a freelance researcher. With over ten years of experience, he provides valuable insights to clients, optimises financial strategies, and ensures compliance with complex tax regulations. Throughout his career journey, he is determined to continuously develop his research and make valuable contributions to advancing knowledge in finance and taxation. (email: dhanyheryanto@gmail.com).

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