Exploring the Integration Model of Social and Digital Transformation for the Sustainability of Circular Economy-Based Creative MSMEs in Greater Malang

Sukarno Himawan Wibisono; Luh Dina Ekasari; Fendiyatmi Kusufa; Ahmad Mukoffi

doi:10.56741/IISTR.jmsd.002528

Authors

Sukarno Himawan Wibisono
himawanunitri@gmail.com
Universitas Tribhuwana Tunggadewi Malang
Luh Dina Ekasari Universitas Tribhuwana Tunggadewi https://orcid.org/0009-0009-9467-3487
Fendiyatmi Kusufa Universitas Tribhuwana Tunggadewi https://orcid.org/0009-0001-5863-6410
Ahmad Mukoffi Universitas Tribhuwana Tunggadewi https://orcid.org/0000-0002-6027-1975

DOI:

https://doi.org/10.56741/IISTR.jmsd.002528

Keywords:

Circular Economy Integration, Digital Transformation, MSMEs, Social Transformation, Sustainability

Abstract

This study aims to identify, map, and explore an integrative model linking social and digital dimensions to strengthen the competitiveness and sustainability of local creative MSMEs. The study uses a mixed-methods exploratory sequential design, starting with a qualitative stage through in-depth interviews, participant observation, and thematic analysis, then continuing with a quantitative stage by distributing questionnaires to test the relationships among the resulting model variables. This approach allows for a comprehensive understanding of both social meaning and measurable empirical data. Quantitative analysis uses SEM-PLS. The results of the analysis show that digital transformation influences the integration of the circular economy. Social transformation influences the integration of the circular economy. Digital transformation influences the sustainability of creative MSMEs. Social transformation influences the sustainability of creative MSMEs. Circular economic integration influences the sustainability of creative MSMEs. Digital transformation influences the sustainability of creative MSMEs through circular economic integration. Social transformation influences the sustainability of creative MSMEs through circular economic integration.

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Author Biographies

Sukarno Himawan Wibisono, Universitas Tribhuwana Tunggadewi Malang

is affiliated with Universitas Tribhuwana Tunggadewi, Malang, Indonesia. His research interests focus on Accounting Information Systems, digital transformation, business management, and organizational development. He actively conducts research and publishes scientific articles in these areas. (email: himawanunitri@gmail.com).

Luh Dina Ekasari, Universitas Tribhuwana Tunggadewi

is affiliated with Universitas Tribhuwana Tunggadewi, Malang, Indonesia. Her research interests include economics and accounting, particularly in the areas of financial management, accounting, and business development. (email: bu.komang2015@gmail.com).

Fendiyatmi Kusufa, Universitas Tribhuwana Tunggadewi

is affiliated with Universitas Tribhuwana Tunggadewi, Malang, Indonesia. Her academic interests focus on economics, management, entrepreneurship, and sustainable business development. She is actively involved in research and community service in these fields. (email: Fkusufa@gmail.com).

Ahmad Mukoffi, Universitas Tribhuwana Tunggadewi

is affiliated with Universitas Tribhuwana Tunggadewi, Malang, Indonesia. His research focuses on financial accounting, management accounting, auditing, and sustainable business practices. He actively publishes research and participates in academic and community engagement activities. (email: unitriahmadmukoffi@gmail.com).

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