The Role of Short Film-Based Creative Media on Understanding Financial Literacy for Achieving SDGs 4.6 Universal Literacy and Numeracy in Indonesia

Hasna Nabilah Rahma; Rahma Nadia Safitri; Revy Rafsanjani Putra Arfandy; Maclaurin Hutagalung; Eksa Pamungkas

doi:10.56741/IISTR.jpes.001402

Authors

Hasna Nabilah Rahma
hasna22001@mail.unpad.ac.id
Universitas Padjadjaran
Rahma Nadia Safitri Universitas Padjadjaran
Revy Rafsanjani Putra Arfandy Universitas Padjadjaran
Maclaurin Hutagalung Institut Teknologi Harapan Bangsa, Bandung https://orcid.org/0000-0002-3294-5311
Eksa Pamungkas Universitas Padjadjaran

Keywords:

Dunning-Kruger Effect, Financial Literacy, Short Film Intervention, Statistical Test, Sustainable Development Goals (SDG 4.6)

Abstract

Financial literacy is one of the essential elements that must be improved to achieve the Sustainable Development Goals (SDGs) in Indonesia, particularly SDG 4.6, which targets the attainment of literacy and numeracy by 2030. This study examines the role of creative media, specifically short films, in enhancing financial literacy understanding, particularly among individuals aged 15 to 40 years. A quantitative approach was employed, utilizing a one-group pretest-posttest design with 80 respondents. Data were collected through multiple-choice and short-answer questionnaires and analyzed using the Wilcoxon Signed-Rank Test and sentiment analysis based on the Bidirectional Encoder Representations from Transformer (BERT) model. The results indicated that the short film intervention had a significant impact on participants' understanding (p = 0.08, p < 0.1), which was further validated through sentiment analysis with high model accuracy (≥ 90%). Interestingly, a slight posttest decline in self-perceived knowledge, despite improvements in behavior, suggests a metacognitive shift aligned with the Dunning-Kruger effect. Increased exposure to financial concepts likely helped participants more accurately recognize their prior misconceptions and knowledge gaps. This reflected a meaningful cognitive shift from overconfidence to self-awareness, which was essential for sustained learning and sound financial behavior. Results also confirmed that creative media could both educate and influence perception, making it a valuable approach for improving financial literacy and supporting SDG 4.6. The findings of this study are expected to serve as a reference for stakeholders in designing similar initiatives.

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Author Biographies

Hasna Nabilah Rahma, Universitas Padjadjaran

is affiliated with Padjadjaran University, Bandung, West Java, Indonesia. She has contributed as a co-author to peer-reviewed publications on statistical modeling and public health data analysis. Her expertise includes data analysis, statistical computing, and technical support for academic and organizational websites, with active involvement in initiatives. (email: hasna22001@mail.unpad .ac.id).

Rahma Nadia Safitri, Universitas Padjadjaran

is an undergraduate student of Statistics at Universitas Padjadjaran, Indonesia. Currently in her sixth semester, she is undertaking a research internship at the Directorate of Climate Change, Meteorology, Climatology, and Geophysics Agency (BMKG), focusing on statistical analysis in climate variability. Her previous research includes statistical approaches to gender differences in student seldf-development, as well as multivariate clustering of Indonesian provinces based on happiness indices. She is also actively engaged in academic leadership and youth development organizations. (email: rahmah22002@mail.unpad.ac.id).

Revy Rafsanjani Putra Arfandy, Universitas Padjadjaran

is a final-year Economics student at Universitas Padjadjaran, Indonesia. With a strong academic foundation and deep interest in economic development, policy, and data analysis, he actively engages in academic and organizational activities that foster leadership, collaboration, and critical thinking. He is passionate about using economics to create real-world impact, particularly in addressing social and regional development challenges. (email: revy22001@mail.unpad.ac.id).

Maclaurin Hutagalung, Institut Teknologi Harapan Bangsa, Bandung

received his Bachelor of Engineering from Institut Teknologi Bandung, a Master of Science in Signal, System, and Control from the University of Twente, Netherlands, and a Doctoral degree in Nonlinear Control Systems from Tokyo Institute of Technology. Since 2012, he has been a lecturer in the Informatics Study Program at Institut Teknologi Harapan Bangsa, Bandung. He also serves on the executive board of Yayasan Pembina Matematika dan Ilmu Pengetahuan Alam. His research focuses on control systems, dynamical systems, complex systems, and marketing technology. (email: maclaurin@ithb.ac.id).

Eksa Pamungkas, Universitas Padjadjaran

earned his Bachelor of Economics and Master of Science degrees from Universitas Padjadjaran, specializing in Economic and Development Studies. Since 2014, he has been a full-time lecturer at the Faculty of Economics and Business, Universitas Padjadjaran, and a senior researcher at LP3E FEB Unpad. His research interests include regional economic development, public policy, and inclusive growth. He has contributed to policy and research projects with institutions such as Bank Indonesia, Bappenas, and the Ministry of Finance. (email: eksa@unpad.ac.id).

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