Influential Factors in Exclusive Breastfeeding: The Role of Advertising Campaigns and Positive Close Relatives

Rostinah; Dini Anggriani; Mundir Muttaqin; Supriadin

doi:10.56741/jphs.v3i02.574

Authors

Rostinah
rostinahsuherman@gmail.com
Harapan Bunda Midwifery Academy https://orcid.org/0000-0002-3614-1345
Dini Anggriani Harapan Bunda Midwifery Academy
Mundir Muttaqin Harapan Bunda Midwifery Academy
Supriadin Lincoln University College

Keywords:

Exclusive Breastfeeding, Infant Feeding Practices, Maternal Occupation, Postpartum Period

Abstract

This study aimed to investigate the impact of Advertising Campaigns and Positive Close Relatives on exclusive breastfeeding practices among mothers in the postpartum period. A cross-sectional study was conducted among 66 mothers with infants aged 6-11 months in the Rasanae Timur Primary Health Care area in Kota Bima, NTB. Data were collected through structured interviews. Bivariate and multivariate analyses were employed to assess the associations between independent variables (Advertising Campaign, Positive Close Relatives) and the dependent variable (exclusive breastfeeding). The study found significant associations between exclusive breastfeeding and Advertising Campaigns, as well as Positive Close Relatives. Mothers exposed to Advertising Campaigns were more likely to opt for formula feeding over exclusive breastfeeding. Conversely, positive Positive Close Relatives, including encouragement and practical assistance, correlated with higher rates of exclusive breastfeeding. However, Maternal Occupation did not demonstrate a significant impact on exclusive breastfeeding practices. These findings underscore the critical role of both external influences, such as Advertising Campaign, and internal familial support in shaping maternal infant feeding decisions.

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Author Biographies

Rostinah, Harapan Bunda Midwifery Academy

is a lecturer in the Midwifery Study Program at Harapan Bunda Midwifery Academy in Bima, Nusa Tenggara Barat, Indonesia. In addition to her teaching responsibilities, she actively participates in various international and national conferences. She has numerous publications to her name and has developed innovative approaches to address stunting. (email: rostinahsuherman@gmail.com).

Dini Anggriani, Harapan Bunda Midwifery Academy

is a dedicated student at the Midwifery Academy of Harapan Bunda Bima, located in Nusa Tenggara Barat, Indonesia. She is actively pursuing her studies in midwifery, aiming to contribute to the healthcare sector with her knowledge and skills. (email: dinianngriani05@gmail.com).

Mundir Muttaqin, Harapan Bunda Midwifery Academy

is a lecturer at the Midwifery Academy of Harapan Bunda Bima, located in Nusa Tenggara Barat, Indonesia. In addition to his role as an educator, he is also the owner of the Harapan Bunda Midwifery Academy. (email: kemahasiswaanakbidahb@gmail.com).

Supriadin, Lincoln University College

is a doctoral student at Lincoln University College in Malaysia and serves as a lecturer at Stikes Yahya Bima, Indonesia. He earned his Master's degree in Nursing from Universitas Muhammadiyah Jakarta in 2018. (email: supriadinmyusuf@gmail.com).

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