The SuperApp Implementation in Business Revolutionizing Business Operations for a Seamless Future

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Published: Oct 7, 2023
DOI: https://doi.org/10.56741/bst.v2i03.436
Keywords:
Business Operations, Information Technology, Seamless, SuperApp

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Yang Minghai
Shandong University of Finance and Economics
https://orcid.org/0009-0007-4603-9575
Luo Wenqing
Shandong University of Finance and Economics
https://orcid.org/0000-0002-4956-2747
Waqar Akbar Khan
Shandong University of Finance and Economics
https://orcid.org/0000-0002-5813-0380
Wahyu Nurhalim
Institut Keislaman Tuah Negeri Pelalawan

Abstract

SuperApp implementation has emerged as a game-changing strategy for businesses in the digital era. These all-in-one platforms integrate multiple services and functionalities within a single application, revolutionising how companies operate and interact with customers. This article explores the concept of SuperApp implementation in various industries and highlights its key features and benefits. From enhancing user experiences to building digital ecosystems and leveraging data insights, SuperApps have transformed sectors such as e-commerce, transportation, financial services, and food delivery. The article also discusses potential future developments, including personalised experiences, integration of emerging technologies, expansion into new industries, and global adoption. Embracing the SuperApp model empowers businesses to stay competitive, meet evolving customer expectations, and unlock new opportunities for growth and success in the digital age.

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How to Cite
Minghai, Y., Wenqing, L., Akbar Khan, W., & Nurhalim, W. (2023). The SuperApp Implementation in Business: Revolutionizing Business Operations for a Seamless Future . Bincang Sains Dan Teknologi, 2(03), 118–123. https://doi.org/10.56741/bst.v2i03.436
Issue
Vol. 2 No. 03 (2023): Bincang Sains dan Teknologi
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biographies

Yang Minghai, Shandong University of Finance and Economics

is a Professor at School of Business Administration, Shandong University of Finance & Economics, Jinan, China. His research direction includes human resource management, introduction and gathering of high-level talents, regional innovation capabilities, training and development, strategic human resource management, frontiers of organisational behaviour and human resource management. (email: yangminghai@sdufe.edu.cn).  

Luo Wenqing, Shandong University of Finance and Economics

is an Associate Professor at the School of Business Administration, Shandong University of Finance & Economics, Jinan, China. His research interests are cross-cultural human resource management, human resource development, quality assessment, career development, personnel recruitment, and cultural and creative industry. (email: wenqingluo@sdufe.edu.cn).

Waqar Akbar Khan, Shandong University of Finance and Economics

Khan is pursuing his PhD in Business Administration from the School of Business Administration at Shandong University of Finance and Economics in Jinan, China. His research interests lie in human resource management (HRM), including green HRM, performance management, change management, training and development, and organisational culture. (email: waqarakbarkhan@live.com).

Wahyu Nurhalim, Institut Keislaman Tuah Negeri Pelalawan

is an education scientist and lecturer at Institut Keislaman Tuah Negeri Pelalawan, Riau, Indonesia. He holds a Bachelor's degree from the Islamic University of Riau and a Master's from the UIN Sultan Syarif Kasim Riau Postgraduate Program. His research interests lie in social engineering and technology. Wahyu is dedicated to advancing education and research in his field. (email: nurhalimw12@gmail.com).

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Received 2023-09-25
Accepted 2023-10-07
Published 2023-10-07

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