The Power of Vision and Mission Statements: A Study on Their Impact on Micro Business Enterprises in Camarines Norte, Philippines

Genelyn Abin; Rosemarie Llorca; Sherlyn G. Sale; Crisanto S. Ramirez

doi:10.56741/jgi.v3i02.638

Authors

Genelyn Abin Camarines Norte State College in Daet
Rosemarie Llorca Camarines Norte State College in Daet
Sherlyn G. Sale Camarines Norte State College in Daet
Crisanto S. Ramirez
ramirezcrisanto1@gmail.com
Camarines Norte State College – Main Campus

DOI:

https://doi.org/10.56741/jgi.v3i02.638

Keywords:

Business Outcomes, Enterprises, Micro Business, Mission, Success Performance, Vision

Abstract

This study explores the vision and mission statements of microbusinesses in Daet, Camarines Norte, focusing on their prevalence, clarity, alignment, impact, obstacles, and challenges. Employing a descriptive quantitative approach, data was collected through a survey questionnaire. Statistical techniques such as weighted mean, frequency, and percentage were utilized, with thirty respondents selected from ten microbusiness industries through descriptive and quota samplings. Findings reveal a prevalent lack of clear vision and mission statements among microbusiness owners, attributed to uncertainty and a perceived low priority. Insufficient skills and resources further hinder the crafting of compelling statements, impacting the success of these enterprises. The study underscores the importance of workshops, training sessions, and seminars to equip microbusiness owners with the necessary tools for developing purposeful vision and mission statements, vital for guiding their business towards success.

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Author Biographies

Genelyn Abin, Camarines Norte State College in Daet

holds a Bachelor of Science in Office Administration from Camarines Norte State College in Daet, Camarines Norte. She gained experience as a former intern in the Barangay Affairs Office in a government agency. She is an active member of the Philippine Association of Students in Office Administration – CNSC Chapter (email: genelynabin3@gmail.com).

Rosemarie Llorca, Camarines Norte State College in Daet

holds a Bachelor of Science in Office Administration from Camarines Norte State College in Daet, Camarines Norte. She has gained experience in various roles, including as an employee and former intern, at Wevson Company in Malabon City and the Barangay Affairs Office of a government agency. She is an active member of the Philippine Association of Students in Office Administration – CNSC Chapter (email: rosemariemontuya20@gmail.com).

Sherlyn G. Sale, Camarines Norte State College in Daet

holds a Bachelor of Science in Office Administration from Camarines Norte State College in Daet, Camarines Norte. She is an active member of the Philippine Association of Students in Office Administration – CNSC Chapter. She was an intern at the Philippine Coconut Authority (PCA). She is currently working as a clerk at the Camarines Norte Coconut Farmers Fair Traders Association. (CNCFFTAI (email: sherlyngalicasale19@gmail.com).

Crisanto S. Ramirez, Camarines Norte State College – Main Campus

completed his undergraduate degree at Camarines Norte State College – Main Campus in 2013. Subsequently, he gained experience as a Marketing Officer at a shopping mall, a Marketing Manager at a Quick-Service Restaurant, and also held a position at a bank. Currently, he is a college instructor at Camarines Norte State College, specifically within the College of Business and Public Administration. Additionally, he is an active member of the national organization known as the Philippine Association of Administrative Professionals and Educators in Office Administration, Inc. (PAAPEOA). (email: ramirezcrisanto1@gmail.com).

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