NURHIDAYATI, S.; ROSID, T.; RAHMAWATI. Data-Driven Marketing Management Competencies: Strategies for Performance Optimization in the Big Data Era. Journal of Novel Engineering Science and Technology, [S. l.], v. 5, n. 02, p. 117–122, 2026. DOI: 10.56741/jnest.v5i02.1467. Disponível em: https://journal.iistr.org/index.php/JNEST/article/view/1467. Acesso em: 7 oct. 2026.