[1]
Nurhidayati, S., Rosid, T. and Rahmawati 2026. Data-Driven Marketing Management Competencies: Strategies for Performance Optimization in the Big Data Era. Journal of Novel Engineering Science and Technology. 5, 02 (Jul. 2026), 117–122. DOI:https://doi.org/10.56741/jnest.v5i02.1467.