HERIANA, F.; SIBARANI, M.; SILITONGA, R. Y.; HERYANTO, D. Mapping Brand Equity and Service Quality Perceptions : A Comparative Study of National Private Banks in Indonesia . Journal of Management Studies and Development, [S. l.], v. 2, n. 03, p. 211–225, 2023. DOI: 10.56741/jmsd.v2i03.356. Disponível em: https://journal.iistr.org/index.php/JMSD/article/view/356. Acesso em: 8 oct. 2026.