RECATO, N. O. A.; REMULTA, R. C.; RESPICIO, N. L. S.; SANTOMIN, S. J. C. Effectiveness of Marketing Practices as Determinants of Purchase Intention for POP Mart Products: Insights from Filipino Consumers. Journal of Management Studies and Development, [S. l.], v. 5, n. 01, p. 135–147, 2026. DOI: 10.56741/IISTR.jmsd.001991. Disponível em: https://journal.iistr.org/index.php/JMSD/article/view/1991. Acesso em: 8 oct. 2026.