Areche, F.O., Cansaya, S.H.S. and Laura, D. 2025. From Data Assets to Value Creation: Competitive Advantage in the AI Age. Bincang Sains dan Teknologi. 4, 03 (Dec. 2025), 127–133. DOI:https://doi.org/10.56741/bst.v4i03.1890.